About Us

About Founder:

 

Meet Rasaa Rishabh
Founder and Designer of  The Ruaa.in – A Handcrafted Jewellery Brand

Rasaa Rishabh is the visionary founder and designer behind Sarja's Jewelry Studio, a brand that celebrates the art of handcrafted jewellery. Her journey is one of resilience, passion, and unwavering determination.

She began her entrepreneurial venture on 5th October 2019, under the name Sarja’s Trends, which later evolved into Sarja's Jewelry Studio. Later in September, 2025; the brand got the name The Ruaa.in . A qualified civil engineer, Rasaa also pursued the French language up to the DELF B2 level, aiming to explore academic opportunities abroad. Alongside, she worked as a marketing team leader at an IT firm and also served as a French language tutor.

Despite her efforts, several of her early business ventures could not withstand the impact of the COVID-19 pandemic. Jewelry Studio remained the only surviving venture—becoming not just a business, but a beacon of hope.

The year 2020 marked a profound personal loss for Rasaa as she lost her mother. This emotional blow deeply affected her, and she found herself in a period of self-doubt and introspection. Yet, she continued to persevere.

Her life took a transformative turn in 2023 with the birth of her daughter. Motherhood became her greatest source of inspiration. Driven by the desire to create a meaningful legacy for her child, Rasaa began working tirelessly—often managing her business during her baby’s sleeping hours, surviving on as little as two hours of sleep a day.

With the unwavering support of her husband—who always encouraged her to follow her own dreams instead of working for someone else's—Rasaa found renewed strength. His belief in her potential, along with her deep desire to make her daughter proud of her mother, her husband proud of his wife, and her father proud of his daughter, became the foundation of her relentless pursuit.

Today, The Ruaa.in stands as a symbol of passion and strong will of many women just like Rasaa. What began as a small dream has blossomed into a brand that embodies elegance, craftsmanship, and personal storytelling through every piece of jewellery.

About The Ruaa.in :

At The Ruaa.in, we invite you to embark on a journey through the exquisite tapestry of culture and artistry, woven together by the hands of our founder and visionary designer, Rasaa Rishabh. Established in the enchanting locale of Maharashtra, our brand is a celebration of handcrafted ethnic jewelry that transcends mere adornment, transforming each piece into a narrative of elegance and heritage.

Our collection, which includes the resplendent  Naths and the ethereal traditional Necklaces, is meticulously curated to elevate traditional aesthetics with an infusion of modern sophistication. Each creation is a testament to superior artisanal craftsmanship, where every curve and contour is imbued with the spirit of timeless beauty. We believe that jewelry is not just an accessory; it is an expression of identity, a reflection of one's journey, and a celebration of life's most cherished moments.

As we craft each piece, we honor the rich cultural narratives that inspire us, ensuring that our jewelry resonates with the soul of its wearer. At Sarja's Jewelry Studio, we are not merely purveyors of luxury; we are custodians of tradition, dedicated to creating heirlooms that will be cherished for generations. Join us in this exquisite odyssey, where every piece tells a story, and every story is a work of art.

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